Best Parts of Italy: Discover Enchanting Lesser-Known Italian Towns
When most people think of nice places to visit in Italy, their minds immediately drift to famous cities like Rome, Venice, and Florence. However, hidden away in the picturesque countryside and along the enchanting coastlines are lesser-known Italian towns brimming with charm and character.
In these article we list some of the lesser known Italian towns that we uncover in our small group tours to the best parts of Italy. Charming locales that offer an authentic taste of Italian culture, art, and culinary delights. From the sun-kissed hills of Naro, near Agrigento in Sicily, to the serene shores of Camogli, in the Liguria region, known as the Italian Riviera, each hidden gem invites travelers to slow down and savor life’s simple pleasures.
Instead of hurrying between cities to traverse the entire peninsula, the best parts of Italy we visit are concentrated on one region at a time or nearby areas of interest. We take smaller roads that lead to distinct views and interactions with locals, allowing us to capture the unique atmosphere of an authentic and different Italy, beyond the obvious.
Good Reasons to Visit Lesser-Known Italian Towns
Italy’s allure is undeniable, with its iconic landmarks, rich history, and world-renowned cuisine. Yet, beyond the bustling streets of Rome, Venice, and Florence, lie hidden gems that offer a more intimate and authentic Italian experience.
Picture cobblestone streets lined with vibrant houses, local markets overflowing with fresh produce, and stunning vistas that seem to have been lifted straight from a painting.
Major mass-market tours bring large groups of up to 45 people on big buses that cannot reach secondary narrow roads. Their list of nice places to visit in Italy is limited to overcrowded touristy spots. While first-time visitors may be thrilled to see iconic monuments, mass-market tours barely scratch the surface of an intricate and complex country like Italy.
One of the most enticing aspects of the lesser-known towns included in our small group tours to the nice places to visit in Italy is the preservation of the architecture, urban furnishing, and the general vibe of the place.
The absence of large crowds allows for a more relaxed and immersive experience, where visitors can truly appreciate the architectural and cultural heritage of these quaint locales, as in the case of many villages of the Langhe Hills in Piedmont.
Additionally, the leisurely lifestyle in these towns offers a refreshing break from the fast-paced modern city life. For example, in Orgosolo, Sardinia, the vibrant murals adorning private homes stand out against the town’s quiet ambiance.
Lesser-known Italian towns offer the chance to savor the simple pleasures of life – enjoying a leisurely meal at a family-run trattoria, sipping a glass of locally produced wine while watching the sunset, or simply strolling through the town square and soaking in the atmosphere.
The locals are warm and welcoming, eager to share their traditions and way of life with visitors. This sense of community and genuine hospitality is what makes these lesser-known towns nice places to visit in Italy.
Nice Places to Visit in Italy that Fight Over-Tourism
The journey of a town or site becoming a popular tourist destination, regarded by the public as a must-visit, is intricate and shaped by external perceptions. These perceptions are often influenced by myths, idealized portrayals in films, or by tourists’ general disinterest in exploring beyond the superficial.
It is evident that as a town gains popularity, many locals tend to move away due to skyrocketing living costs or the logistical difficulties of maintaining a normal daily routine. For instance, consider the challenges of residing in central Venice or the pricey city center of Milan.
In contrast, quieter towns away from the hustle and bustle foster a deeper appreciation for local lifestyles and ultimately, allowing visitors to engage with the area as locals do rather than as mere tourists. These lesser-known towns offer richer cultural experiences, whether it’s a baker inviting you to taste fresh breadsticks outside his shop like in the town of Barolo, Piedmont, or a woman cheerfully hanging laundry from her balcony in Pienza, Tuscany.

Best Parts of Italy to Visit: Naro and Sicily’s Emigration
Naro, nestled in the heart of Sicily is just a few miles from the famed Valley of the Temples in Agrigento. Naro is a hidden treasure celebrated for its stunningly preserved Baroque churches, narrow winding streets, and a Norman fortress perched on a hill, with panoramic views of the Sicilian countryside.
As visitors wander through the town’s charming alleys, they can admire ornate facades decorated with intricate carvings and decorations that reflect the iconography and rich history of the local aristocracy.
Unlike the popular Noto, Naro captures the spirit of a Sicilian provincial town, peaceful and almost deserted after lunchtime when locals take a break from the heat.
It’s a nice place to visit in Italy and to reflect on the substantial emigration that impacted Sicily between the late 1800s and the early 1900s, leading to a significant decline in the population. Even today, many young people seek better opportunities in northern Italy or other parts of Europe, leaving in town only the older generations or a handful of young entrepreneur who decided to invest in their homeland.
We visit Naro in our Western Sicily & Siracusa Tour, after having lunch paired with wine tasting in a family-run winery specialized in the wines of the Agrigento and Canicattì area.
Raito, a Nice Place to Visit in Italy’s Amalfi Coast
On the southern tip of the Amalfi Coast lies the coastal town of Raito, a hidden paradise overlooking the shimmering waters of the Mediterranean Sea.
The ancient settlement was founded by people escaping from the unhealthy swamps on the south of Salerno, as well as the sacking of the Saracens.
In the heart of the Unesco site, this rugged stretch of the Amalfi Coast is particularly green, with steep slopes covered in lush vegetation.
Generations of farmers shaped the flanks of these mountains with dry walls to gain some extra flat land on which to grow their crops. For centuries, living above sea level was a necessity for defense from pirate attacks coming by boat, and it was closer to the meadows of the higher mountains where cheese production was taking place.
Today, Raito is known for its colorful terraced houses cascading down the hillside, creating a postcard-perfect setting that is sure to capture the hearts of visitors. The town’s winding alleys lead to secluded courtyards and hidden viewpoints, where travelers can relax and soak in the Mediterranean sun.
Raito is home to a boutique winery that specializes in Amalfi DOC wine, which we explore during our Naples, Positano, and The Amalfi Coast Tour. After visiting a buffalo mozzarella farm and the Greek temples of Paestum in the Cilento region, we stop in Raito to relax for the afternoon and savor an al-fresco dinner surrounded by the vineyards, and the sea visible in the distance.
Nice Places to Visit in Italy: Neive and the Langhe Hills
A few miles from Alba and Asti, in the heart of Italy’s stunning Piedmont region, lies Neive, a true hidden gem waiting to be discovered. Its picturesque streets are lined with pastel-colored houses, elegant palaces built by prominent families of the past, such as Palazzo dei Conti di Castelborgo, and a medieval clock tower on which one can see marble slabs dating back to Roman times and other interesting details.
The town marks the edge between three bordering wine regions with vineyards stretching as far as the eye can see: Barbaresco on the steep hills on west side, Moscato on the higher slopes extending south and Barbera d’Asti on the gentle hills of the Monferrato going east.
Among the numerous hilltop villages of the Langhe Hills, Neive exudes a timeless charm that captivates visitors. Recognized by UNESCO as a World Heritage Site, the Langhe and Monferrato Hills, visible from Neive, resemble an artistically crafted garden. Here, the vineyards create patterns outlined by rural roads, interspersed with farmhouses and picturesque villages atop hills.
The Langhe Hills is an ideal area for exploring by bike, car, or on foot, and are a perfect example of the lesser-known Italian towns where mass tourism has not yet disrupted everyday life..

Matera and Basilicata, one of the Best Parts of Italy to Visit
Calling Matera a lesser-known Italian town seems almost a joke, considering that the Old City is a UNESCO World Heritage Site and served as a natural backdrop for popular films like Mel Gibson’s The Passion of the Christ.
While Matera can become crowded and is now included in many tours of the Puglia and Basilicata regions, it remains unfamiliar to many foreigners.
The city boasts unique and ancient cave dwellings known as the Sassi. These caves, carved into the limestone cliffs, have been inhabited for thousands of years. As visitors walk through the labyrinthine streets of the Sassi, they can explore ancient churches, homes, and shops, many of which have been beautifully restored and repurposed. The town’s history, combined with its striking architecture, makes Matera a truly captivating destination.
In addition to its historical significance, Matera is also renowned for its stunning natural beauty. The town is surrounded by the rugged landscape of the Murgia Plateau, where dramatic cliffs and ravines provide a striking backdrop.
The nearby Parco della Murgia Materana offers numerous hiking trails, allowing visitors to discover the region’s diverse flora and fauna. Matera’s unique blend of history, culture, and natural beauty makes it a must-visit destination for any traveler.
In Matera we spend the final two nights of our luxury Puglia & Matera Tour, celebrating with a Michelin-star dinner set in one of the restored caves.
Bagno a Vignoni in Tuscany’s Val d’Orcia
The region of Tuscany is renowned for its picturesque landscapes, with its rolling hills, vineyards, and olive groves. In addition, the volcanic activity of the previous millenniums, left thermal springs and unexpected landscapes like in the surroundings of Bagno Vignoni.
Located in the heart of Tuscany’s picturesque Val d’Orcia, this village is renowned for its hot springs and medieval charm. At the heart of the village lies the Piazza delle Sorgenti, a large thermal pool with hot springs bubbling up from its depths. While bathing in the main pool is not permitted, its serene ambiance offers a unique experience, and in colder evenings, the steam of the pool adds to the evocative atmosphere of the village.
Adjacent to the pedestrian center of Bagno a Vignoni, the Parco dei Mulini (Park of the Mills) showcases a series of ancient water mills that were historically powered by the thermal waters. A walk through this park provides insight into the innovative use of geothermal energy in the past.
Bagno a Vignoni is among the nice places to visit in Italy, for example to enjoy dinner in one of the many traditional osteria and restaurants, as we do in our Grand Tour of Tuscany. For those seeking relaxation, many facilities offers modern thermal spas and therapeutic treatments and pools.
For the more active visitors, Bagno Vignoni is situated along the historic Via Francigena pilgrimage route. Travelers can explore segments of this ancient path, immersing themselves in the scenic landscapes of Tuscany from Montalcino, Pienza, San Quirico d’Orcia and the medieval abbey of Sant’Antimo.
Camogli, a Lesser-Known Town Along The Italian Riviera
The region of Liguria, located on the northwest coast of Italy, is known for its dramatic coastline and charming seaside towns. The lesser-known towns of Liguria, such as Camogli, offer stunning views of the Mediterranean Sea and a wealth of outdoor activities. The region’s rugged cliffs and hidden coves provide excellent opportunities for hiking, swimming, and sailing.
Camogli, a charming fishing village along the Italian Riviera, is recognized for its tall and vibrant houses lining the coastline. The various pastel shades help fishermen navigate by providing orientation while at sea.
Nestled behind the beachfront facades, Camogli is one of the few towns in Liguria that retains its original system of carrugi– narrow, winding alleyways that date back to medieval times. These winding streets, with their twists and archways, were designed as a defensive mechanism to hinder invaders and pirates. Today, they offer shade and a respite from the intense Ligurian sun and wind, making them ideal during the hot summer months.
Camogli’s pebble beach extends through the village, offering a picturesque location for sunbathing and swimming. Visitors can savor the traditional focaccia al formaggio (cheese-filled focaccia), made by a select few licensed bakeries that adhere to the strict guidelines set by the local Consortium.
From Camogli’s dock, our small-group Lake Como, Piedmont & Portofino Tour, embarks on a private boat and heads towards Punta Chiappa, a unique rocky promontory, continuing along a stretch of the Italian Riviera accessible only by boat or via steep hiking trails. This rocky coastline, which served as a lookout point in medieval times and during World War II, conceals a secluded cove with the enchanting medieval abbey of San Fruttuoso. The inlet’s crystal-clear waters make it a popular destination for swimming and snorkeling before reaching the stylish Portofino.
Nice Places to Visit in Sardinia, Italy: Orgosolo
Orgosolo, in the heart of Sardinia’s Barbagia region, is a peaceful town where its grey architecture, characteristic of mainland Sardinia, starkly contrasts with the vibrant murals adorning private homes and buildings.
These artworks showcase a range of themes, from Sardinian culture and history to international political and social issues. The tradition of mural painting in Orgosolo started in the late 1960s as a form of political expression and has evolved into a hallmark of the town.
In addition to its artistic appeal, Orgosolo allows visitors to immerse themselves in Sardinian traditions. The town boasts a rich cultural heritage, particularly known for its traditional “Canto a Tenore” polyphonic singing, which is recognized by UNESCO as an intangible cultural heritage.
Nature lovers will be drawn to Orgosolo for its closeness to the Supramonte mountain range, known for its rugged landscapes, caves, and deep gorges. This region is perfect for hiking and exploring the natural beauty of Sardinia, and it features a favorite experience in our Sardinia Small Group Tour: a shepherd’s lunch.
After an adventurous exploration of these remote mountains in a four-wheel drive, guests can opt for a hike with a local guide who will share insights about the area’s flora and history, concluding with a convivial and rustic yet authentic lunch in a shepherd’s cabin.
Guests will enjoy fire-toasted vegetables, meats, local cheese, and traditional products during this meal, which offers a unique opportunity to connect with locals living a life far removed from the hustle and bustle of modernity.
The Renaissance Town of Urbino
Located in the region of Marche, the town of Urbino is known for its well-preserved Renaissance architecture and its significant role in the Italian movement that inflluences art, economy, politics and social life from the late XV century.
The town’s most famous landmark is the Palazzo Ducale, a masterpiece of Renaissance architecture that houses the Galleria Nazionale delle Marche, with its impressive collection of Renaissance art. The town’s historic center, a UNESCO World Heritage Site, is a perfect example of Renaissance urban planning, with its beautiful buildings, narrow streets, and charming squares. The town’s rich cultural heritage and stunning architecture make it a must-visit destination for any history and art lover.
Nice Places to Visit on Lake Como, Italy: Varenna
The region of Lombardy, located in northern Italy, is home to some of the country’s most beautiful lakes, such as Lake Como where one can leave the crowded Bellagio and visit some lesser-known towns.
On the easter lakeshore lies Varenna, known for steep stairways connecting the docks of this former fishermen village to the upper main street. Avoiding these staircases, our guide on Lake Como, Piedmont & Portofino Tour leads a romantic lakeside promenade from the ferry terminal to the village center, offering enchanting views of the lake and surrounding mountains, and gaining elevation while enjoying a leisurely stroll.
The Church of San Giorgio, is situated in the town’s main square, on the upper level and it is adorned with frescoes and features of traditional Lombard style, reflecting Varenna’s rich cultural heritage.
Built on the slopes of the mountain, the medieval Vezio Castle offers breathtaking vistas of Lake Como framed in ancient walls, falconry displays, and temporary art installations within the castle grounds.