Alba’s White Truffle Price, Preservation, and Consumption

What is Alba’s White Truffle?

The Alba white truffle (Tuber Magnatum Pico) is a rare and highly prized type of truffle found primarily in the Piedmont region of Italy, particularly around the towns of Alba and Asti.  

Like any other kind of truffle, they are botanically classified as tubers that grow underground and develop a symbiotic relationship with the roots of oak, poplar, linden, willow, wild hazelnut, and a few other trees.

It is considered the “diamond of the kitchen” due to its intense aroma, delicate flavor, and high price. What makes the white truffles found in Piedmont unique is the rich soil composition of the woodlands where hunters with dogs unearth them. For a deeper understanding of the life of a truffle, Piedmont’s soil facts, truffle types, and details about truffle hunting, visit our Ultimate Guide to Truffle Hunting in Alba.

In the paragraph below, on the contrary, we focus on the price, preservation, and consumption tips that anyone coming to Piedmont should know. From information to know when purchasing, how to clean white truffles, how long fresh white truffles can last, serving quantities, and things to know about truffle-based condiments and truffle oil.

Why is the Price of White Truffles so Expensive?

Several straightforward factors contribute to the high cost of ​Alba white truffles​, which are perhaps the most significant culinary highlight​s of Italy’s Piedmont region.

​The Alba white truffle is so expensive because of its rarity, unique aroma, and difficulty in cultivation.​ Unlike black truffles, white truffles cannot be cultivated reliabl​y and finding ​them requires skill, patience, and luck, as they are buried underground. ​ 

​With a prime hunting season ​limited from October to January, and grow​ing conditions heavily​ influenced ​by weather conditions​, the price can skyrocket in case of dry seasons and droughts, as happened recently in Piedmont.

Top chefs and food lovers worldwide compete for the best truffles, further increasing their value. ​ ​ ​

The Price of Alba White Truffle

The price of Alba’s white truffles is significantly influenced by seasonal variations and occasional droughts, which can drastically reduce harvest yields in the fall. Consequently, this scarcity leads to higher prices.

Despite numerous experiments, reliable cultivation methods for white truffles remain undeveloped; hence their discovery continues to rely on traditional techniques employed by truffle hunters.

In recent years, the average price of Alba’s white truffles has fluctuated between €250 and €800 for every 100 grams (3.5 ounces).

white-truffle-hand
White truffles are expensive because it is hard to harvest them

What Does White Truffle Taste Like?

Describing the taste of Alba’s white truffle is complex. It is often better to reference familiar flavors that people can relate to. Furthermore, the flavor is heavily influenced by the truffle’s aroma, which prominently affects the palate.

Notes found in white truffles include garlic, mushrooms, honey, spices, hay, and wet soil. Any pungent smells resembling ammonia, methane, or fermentation typically indicate a lower-quality or older truffle.

In Alba, we offer classes that explore the fascinating world of truffles. Conducted by experts, sommeliers, and gastronomes, these courses emphasize the sensory analysis of truffles, honing the ability to identify quality ones. Importantly, truffles should be recognized not just by their aroma but also by their solid and firm texture when handled.

Alba White Truffle Recipes: Best Culinary Pairing

Alba white truffle is considered a luxury ingredient, and its strong aroma should not be masked by other flavors.

A critical mistake is cooking white truffles; unlike black truffles, which benefit from heat, white truffles are composed of about 80% water, and high temperatures can destroy their delicate properties.

The finest pairing for Alba’s white truffles include rich dishes like cheese fondue, well-prepared eggs, or any fat-rich dish as the best way to enhance the aroma is through fat. For example, one of Piedmont’s most traditional culinary pairing are the “tajarin,” pasta, a delicate egg noodle served with melted butter and freshly-shaved white truffle. Learn more about Best Italian Pasta on our blog.

Piedmontese people are fond of their beef tartare, prepared with a local variety known as “Fassona,” which features lean meat. Its texture and flavor create a classic pairing with white truffle, simply seasoned with olive oil, salt, and pepper. 

Innovative chefs have started pairing white truffles with milk-based gelato or “panna cotta,” a cream-based dessert that is topped with fresh truffle shavings instead of the classic caramel or red-berry sauces.

How to Shave White Truffle

To clean a white truffle, gently brush off surface dirt using a medium-stiff brush with water.

They are best shaved using a specialized truffle shaver available at cooking supply stores. Shaving is essential for serving white truffles, as consuming them in large pieces or ground does not release their exquisite aroma effectively.

Recommended White Truffle Serving Amount

There are no restrictions on the quantity of white truffle, aside from cost considerations. As truffles, like other mushrooms, consist of about 80% water, they are low in calories.

Typically, about 10 grams (0.35 ounces) or more per serving is sufficient to appreciate the flavor.

Alba’s white truffle can be featured in one dish or throughout an entire meal. In the latter case, diners should request that the restaurant manager presents their truffle selection at the table. You can choose your preferred one, which will be weighed for pricing; the truffle remains on your table for personal shaving as desired.

Conversely, some restaurants implement a flat fee for shaving white truffles onto pasta dishes or appetizers, with the waiter controlling the amount shaved at the customer’s table. In this case, the restaurant’s generosity varies, from as little as 8 grams served for each person.

poached-egg-white-truffle-1024x809
Poached egg with thin shaves of white truffle

Best Ways to Store Alba’s White Truffle

The price of Alba white truffle is high, so it would be a shame to buy it and waste it due to negligence. 

To preserve the white truffle effectively, wrap it in a damp cotton cloth and store it in a glass container in the refrigerator. The sooner it is consumed, the better: truffles lose moisture, weight, and aroma over time, and since they are sold by weight, it’s best to eat them within a week, ten days at most. After this time, truffles may begin to rot and lose their desirable qualities.

A common myth is that preserving truffles in olive oil is effective, but they tend to ferment instead.

On the other hand, storing truffles in a jar of rice is an old practice that primarily benefits the rice itself, as the rice absorbs the moisture from the truffles. Consequently, while the rice gains flavor, the truffles dry out.

Many other preservation techniques have been attempted without success, such as freezing truffles or preserving them in brine, which results in a complete loss of aroma.

How Truffle Oil is Made?

True truffle oil has become quite rare today. It is a delicate product made by infusing oil with truffles, a process that can lead to quick fermentation and spoilage. While truffle oil is available globally, many varieties on the market are industrial products that contain artificial flavors, making them significantly cheaper than actual white truffles.

To ensure quality, it’s crucial to shop at reputable food stores and cultivate the habit of reading labels. The quality often depends on the type of oil used (like olive oil) and the ingredient hierarchy.

For truffle condiments such as spreads or sauces, sometimes the label shows that truffles, whether white or black, are the first ingredient, while other times they may be mixed with vegetables, mushrooms, and just a hint of truffle flavor alongside artificial additives. The latter is usually associated with a cheaper product.

Alba White Truffle is not White!

Contrary to their name, white truffles, exhibit a beige exterior. Their interior showcases varying shades from yellow to grey to pink, dependent on the tree species and soil conditions, interspersed with white veins.

tartufo-bianco-alba-prezzo
The truffle shaver needed for truffles

What is Alba’s International Truffle Fair Like?

The International Truffle Fair in Alba is the oldest one in Italy, celebrating its 90th anniversary in 2020. Founded by entrepreneur Giacomo Morra, it occurs every Saturday and Sunday from mid-October to early December, although the white truffle season lasts until January.

The fair resembles a market, requiring an entry ticket (with prices varying each year). Inside, visitors can explore stalls featuring local food producers, including cheese, hazelnuts, chocolate, wine, and salami.

At the heart of the market are truffle hunters selling their own truffles, overseen by a panel of expert judges. This panel ensures the truffles’ quality and provides assistance to first-time buyers who need guidance.

Additionally, Alba’s Truffle Fair is one of the foremost events in Italian gastronomy, attracting Michelin-starred chefs who host cooking demonstrations and wine tastings that can be reserved in advance.

List of Other Relevant Truffle Markets in Piedmont, Italy

  • 1st and 2nd Sunday of October: Montiglio Monferrato (AT) regional fair;
  • 2nd Sunday of October: Bergamasco (AL) regional fair; Odalengo Piccolo (AL) regional fair;
  • 3rd and 4th Sunday of October: Moncalvo (AT) national fair;
  • 4th Sunday of October: Incisa Scapaccino (AT) regional fair; Trisobbio (AL) regional fair;
  • 1st Sunday of November: Montechiaro d’Asti national fair; San Damiano d’Asti regional fair; Canelli regional fair; Rivalba (TO) national fair;
  • 2nd and 3rd Sunday of November: Murisengo (AL) white truffle national fair;
  • 3rd  weekend of November: Asti regional fair
  • 3rd and 4th Sunday of November: San Sebastiano Curone (AL) national fair;
  • 4th Sunday of November: Castelnuovo Don Bosco (AT) regional fair;
  • Last week of November: Vezza d’Alba regional fair of White Truffle and Roero wines; Acqui Terme (AL) regional fair.